The most important memories are certainly in the early 2016,
when we restyled DAVILABIOBANANO’s box. In that moment, we realized
that we were launching the new box without Don Alberto’s presence
(former Chairman of the board the DAABON Group). Thanks to his optimism
model, we filled up this kind of emptiness trying to do our best.
Our team in Italy (ten people) have been carrying out different activities
with the whole purpose of reaffirming DAVILABIOBANANA in Italy. We have
visited clients, with the same humble attitude, and we have explained that
“here we are, again”.
I would also like to mention CI La Samaria’s big effort: thanks to
them we are reaching our targets. So, thanks to DAABON group’s
corporate manager Mr. German Zapata’s institutional support, to CI La
Samaria’s general manager Ruben Dario, to DAABON group’s
production VP Mr. Juan Carlos Davila’s financial, conceptual and
constant basic support. Further, I would like to point out that during the
last commercial tour, Mr. Ruben Dario and myself combined hard work and key
conversations about future strategies, for the launch of CI La Samaria 3.0
project.
Nowadays, we are closely working on expanding sales, empowering our affinity
with each other, creating different kind of activities (not only concerning
the market, but also sports and sociality) everyday.
We know the importance of history and of reaching aims: for this reason, it
is not easy to celebrate this 20th anniversary, a pioneering banana brand
anniversary, inside the complex organic banana world.
Finally, the Italy team would like to wish you CI La Samaria team a very
happy and productive new year. In 2017, next to OrganicSur (from 1997) there
will be another Italian company, F&F Europe (from 2004). F&F Europe
will be a one more partner of DAABON in Italy with the aim of starting a new
year celebrating our 20th anniversary together for work and for life.
