Supported by the noble
purpose of offering 100% organic
products, which in turn contribute to a good diet and a sustainable
future,
Organic Mountain will offer a new proposal for people concerned about
the
impact of food on their health and the sustainability of the planet.
We will start by
conquering the premium oil market in
Colombia, through large stores with the aim of achieving healthy and
successful
participation in competition with brands such as Gourmet, Premier and
Canola
Life.
As a brand strategy,
educating consumers about the benefits
of organic products on their health, the environment and the community
in
general, will prevail. Colombia is ready to receive a brand that makes
the
purchasing decision easier for consumers. Having to choose a product
that is
not friendly to the environment should not be an option. Colombians will
finally have the option to choose a home cooking oil that is truly
ethically
and sustainably made. Consumers will learn that by buying organic oils
they are
protecting the environment and watching over their health.
In search of leading
the segment of organic products inside Colombian homes, very soon after
our
first release new products will be launched under the brand, throughout
different categories in response to the growing demand for products
without
chemicals such as herbicides and pesticides, that also support the
sustainability of the planet. Consumers want to make decisions that do
not cost
the environment and their health, that is why we want to help them in
all the
categories that we see viable. You can expect to see more Organic
Mountain
products in your nearest supermarket in Colombia very soon.