As part of ongoing marketing efforts, DAABON USA (DUSA) continues to share its accomplishments through social media platforms and has built a set of new resources and launched new campaigns to reach a broader audience:
Palm Today blog & Future of Palm website
‘Palm Today’ (palmtoday.org) shows how DAABON makes
sustainability a key component of its corporate mission, by placing
the planet
and people first. It is a great resource to learn more about
DAABON’s palm oil
efficiency, versatility and sustainability practices through the
most recent
industry updates, articles,
educational infographics, videos and more. This is a
great
addition to the Future of Palm (thefutureofpalm.com) website, which
explains in
an easy-to-understand way why sustainable palm oil is so beneficial.
We believe
that these resources are relevant for a wide range of audiences—from
school
children to consumers, to corporate buyers around the world of
solidarity to
help mitigate the virus and protect the health of our local
citizens.
Additional Resources:
(https://linktr.ee/Daabonusa)
In addition to our recent marketing efforts, DUSA created
a
series of tools such as informative short videos about our
sustainability
practices and our local community, educational
infographics and a podcast featuring our DUSA sales team discussing
DAABON´s focus on the planet, people and product innovation.
Additionally, we
built a virtual booth as a replacement for the on-site tradeshow
experience to
connect with potential buyers within the industry. Finally, as an
ongoing
process, we continue to feed and strengthen our social media
platforms
(Instagram, Facebook and LinkedIn) in order to keep educating our
North
American audience on DAABON’s sustainable palm oil practices. These
efforts
will help us share our story more broadly and increase our
follower’s
engagement.
Plant-based campaign:
We believe that palm oil is positioned to serve the next
generation of plant-based products. During 2020, DUSA explored
various
opportunities for palm to be a go-to ingredient
for
plant-based innovations,
from
baking to vegan spreads and milk alternatives. We sought out
opportunities
to share our plant-based initiatives, such as creating a descriptive
e-Guide
(https://www.newhope.com/
webinars-toolkits-and-downloads/plant-based-opportunity-
palm-eguide) on palm
oil as a plant-based ingredient. We also had the opportunity to
participate in
a plant-based campaign sponsored by Plant Based World, called Plant
Positivity,
where we shared a video through our social media platforms featuring
DAABON’s
charitable donation of over 350,000 antibacterial soap bars to our
local
communities in Santa Marta during the pandemic. This was done as an
act of
solidarity to help mitigate the virus and protect the health of our
local
citizens.
Additional Resources:
(https://linktr.ee/Daabonusa)
In addition to our recent marketing efforts, DUSA created
a
series of tools such as informative short videos about our
sustainability
practices and our local community, educational
infographics and a podcast featuring our DUSA sales team discussing
DAABON´s focus on the planet, people and product innovation.
Additionally, we
built a virtual booth as a replacement for the on-site tradeshow
experience to
connect with potential buyers within the industry. Finally, as an
ongoing
process, we continue to feed and strengthen our social media
platforms
(Instagram, Facebook and LinkedIn) in order to keep educating our
North
American audience on DAABON’s sustainable palm oil practices. These
efforts
will help us share our story more broadly and increase our
follower’s
engagement.