By: Jan Wels, Soapworks Manager
2020 was truly a year like
no other. The COVID-19 pandemic
has changed the way we live, work and communicate with our friends,
colleagues
and family members. Hand- hygiene has regained a crucial role in our
daily
lives, helping us fight and reduce the spread of COVID-19. We are proud
to say
that our soap bars have helped save lives across the world. The
Soapworks team
has worked tirelessly to ensure that our soaps are available to help
combat the
spread of the virus. The dedication and determination shown by the team
has
been truly inspiring and we thank them for their efforts.
Having come through this
difficult year we are delighted to
announce some exciting new plans for Soapworks in 2021 to help us
prosper, grow
and drive our business forward. We are extremely proud of our strong
history
and heritage, however our strategy and values have evolved and grown
since
joining the Daabon Group, and it felt like the perfect time to update
our brand
identity to reflect our business today and symbolise our bright and
exciting
future as part of the Daabon Group. We are therefore excited to announce
the
launch of our new Soapworks company logo.
Our new brand identity
showcases Soapworks as a modern,
progressive manufacturer of soaps and cleansing bars for your body, hair
and
face. The deep forest green and subtle
gold colour scheme reflect our dedication to innovative, luxurious and
sustainable products, as well as aligning us more closely to the Daabon
Group.
The iconography of the soap bubbles
accentuates our creativity
& innovation,
and the typography is clean and modern to embody
our
confident and professional approach to meeting the requirements of our
customers. We are really excited about the launch of our new corporate
logo for
Soapworks and hope that our fresh brand appearance and image clearly
reflect
the company’s direction for a successful and more sustainable future.
New Website for
2021
During the pandemic
consumers have moved towards online
channels and, in turn, companies have responded. To ensure our business
adapts
to these trends, Soapworks is
excited to announce the launch of our new website in the first quarter
of 2021.
The new website will
deliver content in a modern, clean
visual format, and provide
visitors and customers with all the information they need in selecting
Soapworks as their preferred manufacturing partner for bar soap and
personal
care products. The site will be updated with the latest market trends
and
insights, as well as product news, blogs and company information. There
will be
a strong focus on engaging video content and promoting the environmental
benefits of bar soap and the use of responsibly sourced, sustainable
palm oil.
Our new brand identity and
website represent an exciting
phase for Soapworks. This will help inspire and elevate our business as
we
continue to manufacture innovative and sustainable bar soap and personal
care
products for existing and new markets. As proud members of the DAABON
family we
look forward to a prosperous 2021.