Nurturing the future
Our story began
over a thousand years ago with our ancestors, the Tayrona people.
They were the
first to cultivate the land at the steps of the lush Sierra Nevada
de Santa
Marta, the Organic Mountain, using sustainable farming methods that
looked to
the future and benefited the whole community. These methods inspired
the birth
of our brand in 2002, when we began exporting sweet bananas and
smooth coffee
from Santa Marta to Tokyo. Shortly after, in 2004, our Sydney office
followed
suit by bringing panela and coffee to Australia. Since then, Organic
Mountain
has been available to consumers via independent retailers across the
Asia-Pacific region.
In 2017, Daabon
Organic Australia (DOA) rebranded and expanded the brand. This meant
that we
needed to reconnect with our ancestors, the Tayrona people, to hear
their
message and bring it to a world in need of sustainable food. After a
year of
rediscovering, engaging, conducting research and attaining the
requisite
certifications, we relaunched the brand. This rebirth, as we called
it, not
only brought a new face to our brand but also expanded what was once
a
four-product range in to a 20-product range over six categories;
beverages,
sweeteners, grains & flours, baking, oils and snacks.
Slowly but steadily
people’s diets are changing. Consumers are increasingly conscious of
what they
are eating and are questioning labels and ingredients in terms of
their health,
environmental and ethical implications. The rebirth of Organic
Mountain is a
clear statement that Daabon wants to be part of this conversation.
Having
sustainable, vertically integrated supply chains, organic certified
products
and supporting social projects, we have the tools to bring the right
products
to market the right way.
The world is a
little bigger than it was when we first launched, but our mission
remains the
same: to support local farmers and their communities. This is why we
strive to
work directly with farmers and not traders. We seek to partner with
companies
that support the social projects that directly benefit the lives of
farmers who
are working to promote sustainable agriculture. This is why we want
to show
exactly where the money from each purchase goes. We aim to
accomplish this by
providing full transparency in our supply chain and by giving the
consumer
access to our sourcing regions. To this end, we have created a tool
on our
website called trace your difference, which allows you to search any
batch code
and look up the origin of the product, so you can be assured of
where your food
comes from and which local social projects you are supporting.
The relaunch was
marked on 25th May 2018 with a cooking event at the kitchens of Vive
Cooking
School. Our staff enjoyed a day of hands on cooking in teams of two
led by our
lovely chef Jodi, who taught us just how delicious organic food can
be. We made
a grilled chicken, chia chimichurri, quinoa and kale-rocket salad,
topped with
wild black rice, followed by our own quinoa fettuccini from scratch!
Yes…quinoa
pasta! This, was then lightly and quickly cooked with zucchini,
spaghetti,
garlic, lemon and chili. To finish, we made a stunning and delicious
chia seed
& orange cheese cake, which was a huge hit.
Our launch event
was promptly followed by the production of a video showcasing the
organic
desserts created by our very talented pastry chef Tiffany. From the
ultimate
chocolate cake and lemon chia tarts to panela glazed quinoa
doughnuts and a
sticky banana pudding, the Organic Mountain team managed to bring to
life a
dozen culinary ideas. We are happy to be able to share all the
recipes and
videos with you on our website: www.organicmountain.com.au .
Our relaunch in
2018 also saw us visit Melbourne for our first trade show.
After this successful first entry to market
we look forward to participating in two more large scale trade
shows; Naturally
Good (Sydney, 2-3 June 2019) and Fine Food Australia (Sydney, 9-12
September
2019), so do be sure to pass by our stand to try our delicious
treats and
discover the sustainable world that Organic Mountain has to offer.
See you in
2019!