In September 2018
the annual Daabon Summit was held in Santa Marta, led by Daabon’s CEO,
Mr.
Manuel Julian Davila. The Daabon Summit is a space for education and
strategic
commercial alignment among the entire Daabon Group. In this edition, the
central theme was corporate synergies; that is, in addition to the
integration
that exists between the parent company and the international offices,
there
must also be strong integration between the various international
offices, in
terms of business units and customer service, to better serve a
globalized
market.
In order to give
the necessary importance to the topic, Daabon, through the
University of La
Sabana INALDE Business School, utilized the Case Study methodology
(developed
at Harvard University) to standardize the framework for action of
the company
among its international managers. The executive education program
was held for
three full days in the areas of marketing, branding, human
resources, strategy
and leadership with more than 30 people. Cases from world-renowned
companies
that have set a precedent in very complex organizational dilemmas
were analyzed
over the course of the summit. At the end of the event, key action
items for
continuous improvement were identified.
One-on-one meetings
were also held in between the Departments of Sustainability,
Quality,
Production, Marketing, Finance, Exports and Presidency, with each of
the
regional managers to discuss the outlook of their markets and the
strategic alignment
to the global targets. In 2019, Daabon’s top management plans to
develop more
interaction in between the international offices and follow up on
the
commitments identified during the 2018 Summit.