As part of our
ongoing efforts to provide comprehensive marketing support to our
customers,
Daabon USA continues to collaborate with industry leaders to generate
new
resources to help you share our story with your stakeholders.
Given that palm oil
is still making headlines around the world, with environmental
organizations
and consumers increasing public pressure to ensure that habitat
destruction and
other social issues often linked to conventional palm production are
curbed, we
understand the importance of being able to clearly communicate your
“sourcing
story.”
The Daabon Group
has invested decades (and tremendous capital) into developing and
maintaining a
truly sustainable palm oil production system, with sophisticated
metrics
related to all aspects of the process—everything from selection of
new land for
planting, natural pest control, and the creation of an energy
program to become
carbon negative. Our program has been globally recognized for its
high degree
of corporate transparency (still ranked #1 worldwide by the London
Zoological
Society’s SPOTT tool), and in addition it offers full traceability
to the farm
level, which is rare in the palm oil industry.
Daabon also
continues to look to the future—seeking other ways to innovate and
maintain its
status as a trendsetter in the sustainable palm industry;
investigating
opportunities such as new technology, additional initiatives for
support within
our local communities, and new developments in organic agriculture.
And yet,
because Daabon’s sustainability program is so complex, it can be
quite
difficult to summarize everything we do into an easy-to-share format
and truly
share this story in a way that people can quickly understand.
In the last few
years, Daabon USA has been focused on creating various resources to
help you
share this information more easily, and to give your clients,
employees and the
public peace of mind that your palm oil is sourced responsibly and
sustainably.
In 2018, Daabon USA
completed the development of a new website and a series of videos
about our
company, our production process, and our sustainability program. In
addition,
we created a series of tools such as a webinar, various
infographics, and a
Buyer’s Guide to support food manufacturers and other palm users.
In 2019 and beyond,
Daabon USA will continue to collaborate with well-established
marketing
companies to develop even more innovative resources to help share
the
sustainability story of Daabon, in all of its different aspects.
As part of this
year’s marketing efforts, Daabon USA has added a Marketing
Coordinator to our
team, and we are also entering into the world of social
media—educating North
American social media influencers to help share our story more
broadly, and
creating a regional Instagram account to support our headquarters in
sharing
updates and relevant facts for our English-speaking audience.
To access Daabon
USA’s various marketing resources, please visit Daabonusa.com or
follow us on
Instagram at @Daabonusa.