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Soapworks launches new brand identity

Soapworks launches new brand identity


By: Jan Wels, Soapworks Manager

2020 was truly a year like no other. The COVID-19 pandemic has changed the way we live, work and communicate with our friends, colleagues and family members. Hand- hygiene has regained a crucial role in our daily lives, helping us fight and reduce the spread of COVID-19. We are proud to say that our soap bars have helped save lives across the world. The Soapworks team has worked tirelessly to ensure that our soaps are available to help combat the spread of the virus. The dedication and determination shown by the team has been truly inspiring and we thank them for their efforts.

Having come through this difficult year we are delighted to announce some exciting new plans for Soapworks in 2021 to help us prosper, grow and drive our business forward. We are extremely proud of our strong history and heritage, however our strategy and values have evolved and grown since joining the Daabon Group, and it felt like the perfect time to update our brand identity to reflect our business today and symbolise our bright and exciting future as part of the Daabon Group. We are therefore excited to announce the launch of our new Soapworks company logo.

Our new brand identity showcases Soapworks as a modern, progressive manufacturer of soaps and cleansing bars for your body, hair and face. The deep forest green and   subtle gold colour scheme reflect our dedication to innovative, luxurious and sustainable products, as well as aligning us more closely to the Daabon Group. The iconography of the soap bubbles   accentuates    our    creativity &   innovation,   and   the   typography is clean and modern to embody our confident and professional approach to meeting the requirements of our customers. We are really excited about the launch of our new corporate logo for Soapworks and hope that our fresh brand appearance and image clearly reflect the company’s direction for a successful and more sustainable future.

New Website for 2021

During the pandemic consumers have moved towards online channels and, in turn, companies have responded. To ensure our business adapts to these trends,   Soapworks   is   excited to announce the launch of our new website in the first quarter of 2021.

The new website will deliver content in a modern,  clean  visual  format, and provide visitors and customers with all the information they need in selecting Soapworks as their preferred manufacturing partner for bar soap and personal care products. The site will be updated with the latest market trends and insights, as well as product news, blogs and company information. There will be a strong focus on engaging video content and promoting the environmental benefits of bar soap and the use of responsibly sourced, sustainable palm oil.

Our new brand identity and website represent an exciting phase for Soapworks. This will help inspire and elevate our business as we continue to manufacture innovative and sustainable bar soap and personal care products for existing and new markets. As proud members of the DAABON family we look forward to a prosperous 2021.