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Sharing the basics of the Palm Oil industry online

Sharing the basics of the Palm Oil industry online

12/04/2021


By: Juliana Davila, Marketing Manager Daabon USA

 

As part of ongoing marketing efforts, DAABON USA (DUSA) continues to share its accomplishments through social media platforms and has built a set of new resources and launched new campaigns to reach a broader audience:

Palm Today blog & Future of Palm website

‘Palm Today’ (palmtoday.org) shows how DAABON makes sustainability a key component of its corporate mission, by placing the planet and people first. It is a great resource to learn more about DAABON’s palm oil efficiency, versatility and sustainability practices through the most recent industry updates, articles,

educational infographics, videos and more. This is a great addition to the Future of Palm (thefutureofpalm.com) website, which explains in an easy-to-understand way why sustainable palm oil is so beneficial. We believe that these resources are relevant for a wide range of audiences—from school children to consumers, to corporate buyers around the world of solidarity to help mitigate the virus and protect the health of our local citizens.

Additional Resources: (https://linktr.ee/Daabonusa)

In addition to our recent marketing efforts, DUSA created a series of tools such as informative short videos about our sustainability practices and our local community, educational  infographics and a podcast featuring our DUSA sales team discussing DAABON´s focus on the planet, people and product innovation. Additionally, we built a virtual booth as a replacement for the on-site tradeshow experience to connect with potential buyers within the industry. Finally, as an ongoing process, we continue to feed and strengthen our social media platforms (Instagram, Facebook and LinkedIn) in order to keep educating our North American audience on DAABON’s sustainable palm oil practices. These efforts will help us share our story more broadly and increase our follower’s engagement.

 Plant-based campaign:

We believe that palm oil is positioned to serve the next generation of plant-based products. During 2020, DUSA explored various opportunities for palm to be a go-to ingredient   for    plant-based    innovations,    from    baking to vegan spreads and milk alternatives. We sought out opportunities to share our plant-based initiatives, such as creating a descriptive e-Guide (https://www.newhope.com/ webinars-toolkits-and-downloads/plant-based-opportunity- palm-eguide) on palm oil as a plant-based ingredient. We also had the opportunity to participate in a plant-based campaign sponsored by Plant Based World, called Plant Positivity, where we shared a video through our social media platforms featuring DAABON’s charitable donation of over 350,000 antibacterial soap bars to our local communities in Santa Marta during the pandemic. This was done as an act of solidarity to help mitigate the virus and protect the health of our local citizens.

Additional Resources: (https://linktr.ee/Daabonusa)

In addition to our recent marketing efforts, DUSA created a series of tools such as informative short videos about our sustainability practices and our local community, educational  infographics and a podcast featuring our DUSA sales team discussing DAABON´s focus on the planet, people and product innovation. Additionally, we built a virtual booth as a replacement for the on-site tradeshow experience to connect with potential buyers within the industry. Finally, as an ongoing process, we continue to feed and strengthen our social media platforms (Instagram, Facebook and LinkedIn) in order to keep educating our North American audience on DAABON’s sustainable palm oil practices. These efforts will help us share our story more broadly and increase our follower’s engagement.

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