UK organic category on the mend to recover market share

UK organic category on the mend to recover market share


At their height in 2008, before the start of the recession, UK sales of organic products totalled £2.1bn, thereafter, during recent tougher economic times organic purchases with a premium price were among the first food items to be ditched as consumers sought to save money on their weekly shopping in the UK. In 2012 organic sales fell by 1.5% and in the previous year they slumped by 3.7% (Soil Association Organic report, 2013)

However 2013-2014 is showing signs of positive change with sales of organic products, in the UK grew by 2.8% in 2013 (Soil Association Organic Report, 2014), and is expected to growth at least 3.2% in 2014, a decisive return to growth after four years of contraction.

The sector where organic products are most dominant is baby food, where organic sales now account for 54.8% or all sales through the supermarkets (Soil Association Organic Report, 2014). Another success story is the organic foodservice sector, which grew by 10% as a result of growing demand from the public sector (especially schools and hospitals).
Katar Worldpanel research showed, that four out of five households now buy organic produce, with younger shoppers under 34 willing to spend the most on organic products, this suggests that young shoppers may hold the key to accelerating future growth. Recent study the young generations are more concern about sustainability factors and their own health
Daabon Group is delighted with the new positive trend of the organic category in the UK, we are ready to assist the food manufacturers in the UK with our sustainable organic palm oil.